thoughtful brand design
I help business define, refresh and evolve their brands through design-led communication, bringing clarity, confidence and consistency to how they show up in the world.
let’s talk about your brand
Design Portfolio
A selection of brand partnerships with thoughtful design, clarified positioning, refined expression, and brought each brand to life.
Hursthouse Landscape
Onsite Singage
David Prickett
President & Creative Director
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Literature System
midwest groundcover
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I’m David Prickett, a brand designer with over three decades of experience helping businesses clarify who they are and how they communicate.
I work with entrepreneurs, small businesses, and established organizations whose brands have become unclear, outdated, or misaligned with where the business is today. My approach is thoughtful and design-led, using positioning and strategy to inform every creative decision—so the work not only looks right, but feels right and lasts.
Brand Evaluation & Positioning
Creating new identities or thoughtfully refining existing ones.
Brand Design & Rebranding
Creating new identities or thoughtfully refining existing ones.
Identity Systems
Logos, typography, color palettes, and visual systems built for consistency.
Digital & Print Design
Web, campaigns, presentations, packaging, and sales materials.
Production Oversight
Art direction, print estimating, vendor coordination, and quality control.
Ongoing Brand Support
Design systems and partnerships that grow with your business.
Logo Portfolio
Each logo is the result of careful listening, clear positioning, and thoughtful design. While a logo is
only one part of a brand system, it often becomes the most recognizable expression of the work.
Contact
Whether you’re creating a new brand or evolving an existing one, I’d be happy to talk.